As a natural step in the positive development of WHIITE as a leading Scandinavian fashion brand, the WHIITE concept store opened in November 2008. The store is designed by Frederikke Hviid and captures the WHIITE spirit of sophisticated functionality as Scandinavian design, natural materials and understated luxury with a twist are key ingredients in the interior design. Besides the newest WHIITE collections and special edition styles the WHIITE concept store carries matching shoes and jewellery e.g. designs from Pretty Ballerinas.The store is located in Kronprinsensgade in the historic city center of Copenhagen alongside other exclusive designer stores, trendy cafées and progressive galleries. The WHIITE concept store hosts several events throughout the year and every last Friday in the month customers are welcomed with a sparkling glass of Champagne. Subscribe to our newsletter at www.whiite.com or follow WHIITE on Facebook for latest updates on events.

WHIITE CONCEPT STORE
KRONPRINSENSGADE 7
1114 COPENHAGEN