WHIITE was launched in 2003 and can today be found alongside international fashion brands in luxury boutiques throughout Europe and other selected markets worldwide.
WHIITE is the quintessence of sophisticated functionality. It is a label that has been created for fashion conscious women who juggle careers and a family with a busy social life. Hectic lifestyles require strong, yet versatile styles which can be dressed up or down at the drop of a hat and WHIITE’s timeless designs help accentuate this classic, yet modern look.
Frederikke Hviid, WHIITE’s Design Director, has an impeccable sense of style which has translated itself into a range which is not only incredibly wearable, but is simultaneously recognized as a distinctive fashion statement.
What also sets WHIITE apart are the eye-catching combinations created using colors, fabrics and detailing. Carefully selected fabrics and the label’s own range of prints complement the designs to ensure that WHIITE’s appeal transcends Danish borders.
Frederikke Hviid creates four collections each year, with the main collections centred around Spring and Autumn. Two smaller collections are added throughout the year for Summer and Christmas and feature more seasonal designs.
In November 2008 WHIITE opened its first flagship store in the heart of Copenhagen (Kronprinsensgade 7), where visitors can experience the ‘World of WHIITE’ firsthand.
In 2009 WHIITE was nominated as 'Best Danish Brand' at the DANSK Fashion Awards.